Every quote you send, followed up.
Bindbell is an AI agent for UK insurance brokers and MGAs. It follows up the quotes you have already issued, by email, SMS, WhatsApp and web chat. It answers questions from the quote documents. Anything else goes to your team.
Now taking a small number of pilot brokers.
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Hello Sam. I'm Example Brokers' automated assistant. I'm an AI, not a person. Your quote is valid until 14 November. Reply PERSON at any time to talk to Priya.
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What's the excess on this?
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Your schedule says the excess is £250 for property damage.
Schedule, page 2 -
Should I go for the £2m or the £5m limit?
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I can't give advice or recommend an option. I've asked Priya to help with that.
- Passed to Priya, the handler, with a summary
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Spoke to Priya. Happy to go ahead with £5m.
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Thank you. I've told Priya you'd like to go ahead. You are not covered yet. Priya will contact you today to confirm cover.
- Ready to bind. Priya confirms and binds.
For firms that quote more than they can chase
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Brokers and MGAs
UK firms that issue commercial and specialist quotes and lose some of them to silence.
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Handlers
Your team gets the clients who want to talk, with the whole thread and a drafted answer ready.
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Compliance leads
You set what the agent may do. You can see every message, every check and every handover.
How it works
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It picks up the quote
Bindbell reads the quotes your team sends from your Microsoft 365 mailboxes. Access is limited to the mailboxes you choose. You can also upload a CSV export from your broking system.
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It holds the conversation
It writes to the client in your firm's name and answers questions only from the quote documents, showing where each answer came from. It keeps one thread per quote, whichever channel the client uses.
- SMS
- Web chat
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It hands over
Advice, price, cover questions, complaints and signs of vulnerability go straight to your handler. So does anyone who asks for a person. The handler gets a summary and a drafted reply.
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It keeps the evidence
Every message, check, model version and human action is recorded. You can export the full record of a conversation for Consumer Duty monitoring or a complaint.
What it does, and what it never does
It does
- Send follow-ups within your limits on timing and frequency
- State quote facts, with a reference to the document
- Book a call with your handler
- Record a yes, or the reason for a no
- Act on opt-outs straight away, in every channel
- Tell the client it is an AI when it first writes to them
It never
- Gives advice or recommends a level of cover
- Negotiates the price or offers a discount
- Tells a client they are covered, or binds
- Takes payment or asks for card details
- Pretends to be a person
- Argues with a complaint or an opt-out
Compliance by design
These are design choices, not legal claims. Your firm stays the regulated firm and the data controller. Bindbell works on your instructions as a processor and outsourced service provider. It is not authorised by the FCA, so your firm stays responsible for the service, as with any outsourced provider.
- You stay in charge
- You choose the client types, the channels and how much the agent may do on its own. It starts with a person approving every message. It only does more when your named senior manager signs off.
- Your name, your channels
- Messages come from your mailbox, your SMS number and your WhatsApp Business account. Clients deal with your firm, not with us.
- Checked before it is sent
- The AI model only proposes a reply. Fixed rules then check it for disclosure, consent, sources, scope and timing. If a check fails, nothing is sent and a person takes over.
- A person is always one message away
- Clients can ask for a person at any time. Signs of a complaint or vulnerability are picked up by fixed word lists as well as by the model, and go to a person.
- An off switch you hold
- Your team can stop the agent for one conversation, one channel or your whole firm. Queued messages are cancelled, not sent later.
- Data kept close
- Bindbell is built to store data in the AWS London region. The model runs in London, or in the EU where a model is not offered in London. We do not use your client data for our own purposes, including training models.
Talk to us about a pilot
Bindbell is new. We are now taking a small number of pilot brokers. Each pilot starts in test mode, with a person approving every message, before any client hears from the agent.
Tell us a little about your firm and the quotes you issue. We will reply from the same address.